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Paid media + AI agents

Every euro
on the clock.

We run paid media for eCommerce brands and mobile apps, and build the AI tools that keep it sharp. A small senior team in Vilnius and Berlin, in the accounts since 2011 — the people on the call are the people doing the work.

Get a free account audit See the loop

01 · Spend goes out

Meta Google TikTok ChatGPT Ads Snapchat Pinterest + 8 more

02 · Molecule counts every sale once

Net blended ROAS

4.1×

store & analytics agree

03 · Agents do the busywork

Moved €400/day Meta → Shopping, margin was 1.8× higher

14 wasted search terms added as negatives

Every action logged with the euros behind it.

04 · You stay in charge

Shift €400/day from Meta prospecting to Search. Forecast: +0.3 blended ROAS.

money follows margin, every week ↻

€38Mad spend under management
4.1×median blended ROAS
−31%acquisition cost, on average

Trailing 90 days, across active retainers.

Brands and apps we work with

What we do

eCommerce growth Search, Shopping, social and ChatGPT Ads, bought against contribution margin instead of the ROAS each platform reports about itself. Feed, tracking and creative included. Mobile app growth Ten years of user acquisition for iOS and Android apps that need to pay back, not just install. Bought on cohort ROAS and measured through SKAN and your MMP. AI & build Custom AI chatbots, automations, websites and marketing agents. Built by the people who run your ads, so they're wired for conversion from day one.

The channels

We don't sell channels one at a time. Budget moves every week to whatever is earning margin.

Search & shopping

Google Search Shopping Performance Max Microsoft Ads ChatGPT Ads

Social

Meta TikTok TikTok Shop Snapchat Pinterest Reddit

Video & reach

YouTube Demand Gen TikTok TopView

Apps

Apple Ads Google App Campaigns Meta for apps TikTok for apps AppLovin Unity Ads Moloco

Measurement

GA4 server-side GTM AppsFlyer Adjust SKAN Molecule

If it's repetitive, it shouldn't be manual.

The work agencies do by hand, we teach software to do. We run our own retainers on it, and we build the same things for your team.

  • Custom AI chatbots
  • Workflow automation
  • Websites and landing pages
  • Marketing agents
  • AI creative production
  • Competitor monitoring

The first 90 days

You know what lands in your inbox, and when.

  1. Week 0

    Audit

    We read your accounts, feed and analytics before quoting. You get the leaks ranked in euros.

  2. Weeks 1–2

    Tracking

    Server-side tracking, consent and SKAN go live first. Nothing gets optimised on numbers we don't trust.

  3. Weeks 3–6

    Restructure

    Campaigns rebuilt around margin or cohort ROAS. Reporting and routine optimisation move to automation.

  4. Weeks 7–12

    Scale

    Weekly budget moves, and a monthly review with the data open instead of a slide deck.

No slide decks. No "trust us." You open Molecule and see what every euro did this week — the same screen we work in.

Attribution you can argue with

Every client gets Molecule, the platform our team runs on. Ad platforms, store and analytics are joined into one model, every sale is counted once, and every recommendation links back to the rows behind it. Plenty of agencies name their AI — we're the one that lets you watch it work.

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Molecule — your account OverviewChannelsCohorts

Budget card · waiting for your approval

Shift €400/day from Meta prospecting to Search. Forecast: +0.3 blended ROAS.

Send us the account. We'll show you the leaks.

A 30-minute audit, no deck. You keep the findings whether or not we work together.

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