Google Shopping
Did you know Google Shopping is one of the top ways ecommerce brands choose to advertise? These campaigns help brands reach consumers who matter: those who are already looking for the products you offer. With certified Google experts on the Adspike roster, you can count on us for the custom blend of strategy, automation, and humanity you need to drive results.
We believe in the product feed, and we’re confident in our ability to work a funnel to our clients’ advantage. As a result, you can expect cutting-edge creative theory, research-backed optimization, and enhanced PLA performance with us—all in the name of boosting profitability.
In simple terms, our Google Shopping management service will elevate all your product advertising needs, from search through targeting, and from bid to performance optimization. Our objective is to manage your entire feed down to the SKU.
So let Adspike help you. Allow us to analyze your product data, using our unique expertise and cutting-edge software to oversee your listings.
What Is Included
Talk about a game-changer. This approach will amp up your profile in the Google Shopping ecosystem, increasing visibility and improving your advertising ROI.
Our goal is to optimize everything for you, giving your relevance and quality scores a much-needed boost so you can maximize conversions.
We optimize our bid strategies via programmatic bidding and budget pacing. This helps us manage costs, manually adjusting bids so we can focus on the most profitable campaigns and segments.
That said, your ecommerce catalog needs a whole lot more than bid adjustments. We’ll also segment your PLAs based on the top-converting budget strategies—ranked-based factors like geotargeting, audience segmenting, user devices, and more.
Limiting your PLAs to Google? Not so fast. Successful ecommerce brands tend to broaden their reach by leveraging multiple channels.
This is where our feed management software comes in. It offers a powerful experience, linking your product data to Google, Facebook, Bing, YouTube, and other platforms.
We’ll use your customer data to build hyper-targeted audience segments—ideal for all channels, from Google Shopping to Facebook or Instagram.
The truth is that there’s plenty of opportunity to convert consumers who are already familiar with your brand. Adspike will oversee your product-level targeting, complete with powerful remarketing ads that capture consumers with the greatest conversion potential.
Have Adspike oversee your product feed, and you’ll receive the high-level, automated data extraction and manipulation you deserve. With us, you’ll know exactly which PLAs perform best.
Our services include conversion tracking and attribution modeling, not to mention regular, transparent reporting. So if you ever have questions about your data, your account manager will be available at the press of a button.